The Mauritian Club
anonymous for 2 years
as seen on Instagram France,
3 campaign COTW, MHAW, LoveSTEM,
Exploring is my cup of tea. What's yours?
We chose this slogan to reflect Bear's love for exploring the old and the new. The cup of tea reflects the sometimes quaint behaviour. She feels ancient she says.
The Logo is messy like Bear, shows her
We also produced Bear as seen by the eyes of an artist, Griffonaz.
the story of a bear as seen on social media. bear likes to write and explore; hence a diary. just kidding. the story becomes more complicated. see below. the character was born by accident and we decided to do a personal experiment with some fun. the goal was to travel and explore.
2015 - bear
2016 - blog
2017 - team
2018 - artist
2019 - bear 1.0
The idea of using a mask came to us 3 years ago when we wished for a mask to hide the temporary effects of the much needed orthodontics treatment. Finding Instagram boring af, because it was filled with the amazing creators and we were just watching. The whole point of joining IG was to engage with people.
#cefbranding #cefsocialmedia #ceftalent
"There is grace in our heritage and culture."