© COCO ET FRAISE

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BRAND

The Diary of Bear

Titles

Slogan

Name

Logo

Font

Stats:

2k followers 

anonymous for 2 years

as seen on Instagram France, 

10 collaborations

1 illustration

3 campaign COTW, MHAW, LoveSTEM, 

Exploring is my cup of tea. What's yours?

We chose this slogan to reflect Bear's love for exploring the old and the new. The cup of tea reflects the sometimes quaint behaviour. She feels ancient she says.

The Logo is messy like Bear, shows her 

We also produced Bear as seen by the eyes of an artist, Griffonaz. 

 

the story of a bear as seen on social media. bear likes to write and explore; hence a diary. just kidding. the story becomes more complicated. see below. the character was born by accident and we decided to do a personal experiment with some fun. the goal was to travel and explore. 

 

2015 - bear 

2016 - blog

2017 - team 

2018 - artist

2019 - bear 1.0

The idea of using a mask came to us 3 years ago when we wished for a mask to hide the temporary effects of the much needed orthodontics treatment. Finding Instagram boring af, because it was filled with the amazing creators and we were just watching. The whole point of joining IG was to engage with people. 

#cefbranding #cefsocialmedia 

LINK ALL THIS ????

Exploring is my cup of tea. What's yours?

We chose this slogan to reflect Bear's love for exploring the old and the new. The cup of tea reflects the sometimes quaint behaviour. She feels ancient she says.

The Logo is messy like Bear, shows her 

We also produced Bear as seen by the eyes of an artist, Griffonaz. 

 

the story of a bear as seen on social media. bear likes to write and explore; hence a diary. just kidding. the story becomes more complicated. see below. the character was born by accident and we decided to do a personal experiment with some fun. the goal was to travel and explore. 

 

2015 - bear 

2016 - blog

2017 - team 

2018 - artist

2019 - bear 2.0 - THEME SUPERBEARS

The idea of using a mask came to us 3 years ago when we wished for a mask to hide the temporary effects of the much needed orthodontics treatment. Finding Instagram boring af, because it was filled with the amazing creators and we were just watching. The whole point of joining IG was to engage with people. LACK OF DIVERSITY IN THE RISE OF INFLUENCER MARKETING. IT IS CONCERNING THAT THERE IS A TREND WHERE WE VIEW MAINSTREAM INFLUENCERS 

#cefbranding #cefsocialmedia #ceftalent

"A fun and personal experiment turned social."

B

BEAR, BITCH, BOSS, BRAVE, BUBBLY, BOLD, BLOSSOM, BUSY, BLOOM, BEGIN, BLESS, BRIGHTEN, BUSTLE, BUILD, BEAUTIFY, BOLSTER, BOOKWORM

SEEN IN

INSTAGRAM FRANCE, ETC, 

10

HIGHLIGHTS

ARZO, JUMAI, SARAYA, ANANTARA CHIANG MAI, INDOCHINA JUNK, CRISTIN BO

TWO

YEARS  of anonymity and fun

B

BEAR, BOSS, BRAVE, BOYS, BRAVADO,   

BEAR, BOSS, BRAVE, BOYS, BRAVADO,   

10

COLLABORATIONS