© COCO ET FRAISE

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The Diary of Bear

#cefbranding   #cefsocialmedia   #ceftalent

Titles

INTRODUCING Bear WHO LIKES TO EXPLORE THE OLD AND THE NEW IN LIFE. The idea of using a mask came to THE ARTIST IN NOV 2015 WHEN SHE GOT FED UP with the VISUAL SIDE EFFECTS OF her orthodontics treatment. SHE WAS already UNINSPIRED BY HER INSTAGRAM account, CREATED 3 MONTHS BEFORE. INSPIRED BY HER CHILDHOOD TEDDYBEAR, THE ARTIST CHOSE A BEARHEAD TO TURN THE ACCOUNT INTO SOMETHING MEANINGFUL.

TIMELINE

2015 - bear TRAVELS 

2016 - BEAR BL0GS 

2017 - THE B TEAM 

2018 - BEAR 1.0 

2019 - bear 2.0​ 

HIGHLIGHTS

10+ collaborations

5+ interviews

1 illustration

3 campaignS 

"Exploring is my cup of tea. What's yours?

"Personal experiment turned social"